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Post by juthi52943 on Dec 28, 2023 3:29:13 GMT
Optimize landing pages Just like targeting the right keywords, an optimized landing page can help you convert visitors into customers. Landing pages should be hyper-specific to your keywords and your target audience, giving them the information they need to make a purchasing decision. A highly converged homepage should have a simple and attractive design, generate empathy from your customers. Solve a problem, create trust and tell the customer Job Function Email List what to do on this page using a warning message. CTA . Use A/B testing to find the best formats and elements for your landing pages that work with your audience. Improve your ad quality score Google assigns a quality score to all ads served through the Google Ads system. This quality score measures the quality and relevance of your ads and targeted keywords. The algorithm decides your ad rankings based on your click-through and conversion rates, ad text quality, landing page quality, and a few other factors. With a higher quality score, you can generally lower your ROAS, as Google tends to favor people with a higher score by giving them higher rankings and lower ad spend. ROAS is a crucial number you need to keep an eye on.
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